On October 7, Jumpstart is sponsoring Read for the Record. This annual campaign is meant to raise awareness of the literacy crisis and break a world record for most people reading the same book at the same time. So pledge to read The Snowy Day by Ezra Jack Keats, when you pledge you'll be entered to win a $77 gift card from 77Kids American Eagle. Visit the Read for the Record website to pledge, check out the "Where's Peter?" feature and get ideas for starting a book drive.