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Too Far?

We've established that parents often hand over their smartphones and/or iPads to keep kids busy in restaurants, waiting rooms, etc., but is designing a tablet specifically for babies and toddlers going too far? Well, it's here: Vinci Tab.
It's generally accepted that "screen time" should be limited especially for the very young, so should we really add another screen to their lives? At the same time it seems parents would be happier to hand over a tablet that's designed for kids, with tempered glass, a rubberized handle and no access to the internet, rather then their own fragile iPad. The price, however is just as steep at $479.
Is this a brilliant and forward-thinking idea? Or does this picture send chills down your spine?
vinci.gif

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