When I was a kid my mom used to say that I would read anything and everything, even the back of the cereal box. In the UK there's finally going to be something good to read back there. Asda supermarkets will feature excerpts from Roald Dahl classics such as The BFG and Charlie and the Chocolate Factory on the boxes of their brand of cereals. Asda cereals include rice pops and honey hoops - they kind of sound like something Wonka would make. Maybe this idea will make its way across the pond. What would you like to read with your frosted flakes?